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Think Write Grow

ebook
In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book will show you how to take your great ideas and craft them into a clear point of view which can influence others.

The book is organised into three parts:

1. Think: Defines thought leadership and how to transform your great ideas into effective thought leadership material.

2. Write: Shows you how to articulate your ideas into effective communication.

3. Grow: Demonstrates how thought leadership can be marketed to grow your business and profile.

Key features:

  • Shows you how to go from expert to influential thought leader
  • Written by Grant Butler, former Australian Financial Review journalist and now managing director of Australia's largest corporate writing firm.
  • Explains techniques used by politicians, public figures and the CEOs of our biggest companies.
  • Think Write Grow studies the techniques of the great communicators of recent times, from Barack Obama and Boris Johnson to Tim Flannery and Malcolm Turnbull.

    Expand title description text
    Publisher: Wiley

    Kindle Book

    • Release date: October 18, 2011

    OverDrive Read

    • ISBN: 9781118219034
    • Release date: October 18, 2011

    EPUB ebook

    • ISBN: 9781118219034
    • File size: 2500 KB
    • Release date: October 18, 2011

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book will show you how to take your great ideas and craft them into a clear point of view which can influence others.

    The book is organised into three parts:

    1. Think: Defines thought leadership and how to transform your great ideas into effective thought leadership material.

    2. Write: Shows you how to articulate your ideas into effective communication.

    3. Grow: Demonstrates how thought leadership can be marketed to grow your business and profile.

    Key features:

  • Shows you how to go from expert to influential thought leader
  • Written by Grant Butler, former Australian Financial Review journalist and now managing director of Australia's largest corporate writing firm.
  • Explains techniques used by politicians, public figures and the CEOs of our biggest companies.
  • Think Write Grow studies the techniques of the great communicators of recent times, from Barack Obama and Boris Johnson to Tim Flannery and Malcolm Turnbull.

    Expand title description text
    • Details

      Publisher:
      Wiley

      Kindle Book
      Release date: October 18, 2011

      OverDrive Read
      ISBN: 9781118219034
      Release date: October 18, 2011

      EPUB ebook
      ISBN: 9781118219034
      File size: 2500 KB
      Release date: October 18, 2011

    • Creators
    • Formats
      Kindle Book
      OverDrive Read
      EPUB ebook
    • Languages
      English